Part of my job for the University of California’s Department of Agriculture and Natural Resources is marketing their digital and printed publications. You can see all of their publications here. Every month we offer sales on selected books and I create the emails in Constant Contact to go out to our different email lists, along with social media posts to our following. Along with the copy, I also created the original graphics. Click on the examples below to see some of my email marketing content (each links to a .pdf of the actual email). Some of them are special sales, like the one with the cave image was for an April Fool’s Day joke, but most of them were for general sales.