Amond vs Almond: a California Colloquialism in a Nutshell

Ever since I moved to Ripon when I was 13, I came into contact with people who called almonds “AHmonds,” without the L.

Countless arguments with friends rarely yielded any substantial reason for the specific pronunciation, other than the old almond grower’s joke “It’s an ‘almond’ in the tree and an ‘amond’ on the ground because it got the L shaken out of it!” Someone finally told me that the pronunciation was in the dictionary, so I went and found one (ready to call bullshit on them) and sure enough they were right. BOTH pronunciations were listed under the word “ALMOND.”

Then I moved to Chico for college and went to work as a student laborer at the Chico State Farm, which has about 70 acres of almonds, and I found out that they said “amond” up there too! My knack for history started kicking in and hypotheses started forming in my head.

A few years later I got a job working for the UC’s division of Agriculture and Natural Resources, which has a treasure trove of information on all things involving California’s hundreds of agricultural crops, including almonds.

So I figured, what the hell, I’ll see if I can solve the mystery in my spare time. I contacted some of UCANR’s almond advisors and interviewed them on their knowledge of where people say amond and almond in California. I built a survey and a website to house it, along with a backstory of my hypothesis (and other people have actually come to a similar conclusion as mine by the way), along with an interactive map with data points from the survey. So you can actually visualize where people say almond and amond in California. Super nerdy but this thing has been bugging me for over a decade now.

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Almond Pronunciation Survey Results

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Chico State Farm

I came across this old edition of The Harvest, CSU Chico’s College of Agriculture Magazine, in my files a few weeks ago, so I thought I’d throw it on here. This issue from 2012 highlights the new additions to the Chico State Farm staff, including myself! It’s pretty cool my name is on the same page as Temple Grandin‘s too. Click the link below to read the whole magazine.

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FREEMASONRY SET FREE

This is a freelance article I wrote for the November/December issue of California Freemason Magazine, which goes to around 65,000 print subscribers and 114,000 digital subscribers. To see the online article, CLICK HERE!

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DECIPHERING THE CONNECTIONS BETWEEN PRINCE HALL MASONRY AND THE UNDERGROUND RAILROAD By Tyler Ash

For nearly 200 years, the Underground Railroad has been an elusive, almost mythical aspect of American history, shaping the way we view the cultural and sociopolitical landscapes of the American psyche during the 1800s. A key question continues to elude historians: How did such a large network of people help nearly 100,000 slaves gain freedom while still maintaining a secretive, almost clandestine, status? One fascinating insight may be found by studying some of the leading Prince Hall Masons in Boston during the pre-Civil War period through the post-Reconstruction era. As the sediment of time is gradually lifted from the artifacts of historical truth, researchers are rediscovering fundamental relationships between key conductors of the Underground Railroad and leaders of Prince Hall Freemasonry.

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Websites created for UCANR

Here are three websites and campaigns that I’ve created using UCANR’s in-house Sitebuilder tool.

Click on each image to view further!

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How do YOU say almond website, surveying Californians on how they pronounce the word almond.

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#UCANReach Campaign for 2016 Giving Tuesday Fundraiser

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Pollen Nation Website for educating people of all ages on what pollinators are and what they do.

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Please inquire for documents

If you’re an employer, let me know if you’d like to see my professional documents.

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Marketing Specialist & Social Media Coordinator

Currently, I am the Social Media Coordinator and Marketing Specialist for the University of California, Agriculture and Natural Resources department, where I lead the Social Media Outreach Division of the Strategic Communications Team, as well as assist in the marketing efforts of UCANR’s catalog of agricultural, gardening and integrated pest management publications. I’m responsible for educating and mentoring leadership and staff on social media best practices throughout UCANR’s entire statewide system. I continue to consistently grow UCANR’s international social media following on Twitter and Facebook, which have nearly doubled since the time of my employment. 

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Since May of 2015, I have taken on the dual role as Social Media Coordinator and Marketing Specialist 3, essentially maintaining two titles in two departments. I was hired initially as the Marketing Specialist in the January of 2015 and in five months I proved myself useful and skilled enough to be given more responsibility in a completely different realm of work and a seat on the Strategic Communications Team. I have demonstrated a knack for creative and out-of-the-box thinking on several occasions, and in one year, I’ve already been awarded a UCANR STAR Award in “recognition to my outstanding contributions to the University of California, Division of Agriculture & Natural Resources,” along with a monetary bonus. 

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Under the direction of the Strategic Communications Director and staff, I conduct social media activities on multiple platforms and monitor key social channels, including all UCANR blogs and identify potential material for social media posts. I have initiated a regular meeting of communicators within UCANR to further UCANR’s social media outreach goals. Every month I develop the UCANR-wide social media editorial calendar and share it with internal social media stakeholders and collaborators through Trello. I create and design original social media/marketing graphics using digital design software like Photoshop, InDesign and online editing services. I also conduct opportunistic monitoring of Google Alerts, HARO queries and news media stories related to UCANR’s mission and report back to the Strategic Communications Team for further outreach planning and development. I also submit monthly social media analytics reports and trends to the Strategic Communications Team for consideration on future social media tactics.

Under the direction of the Marketing Director, I assist the marketing and promotion of UCANR’s educational materials produced in the Communication Services and Information Technology (CSIT) product mix. I use multiple data tools to execute in-depth statistical analyses to inform and influence product strategy and development. I segment customers to identify growth opportunities and evaluate product performance. I also update UCANR’s online publication catalog with the addition of new products, deletion of out-of-print products and the promotion of featured products. Every month I use Constant Contact to send out publication sale emails to a large list of various customers. I develop marketing pieces for joint promotion of related products by writing copy, consulting on design and coordinating distribution/collateral materials for educational products. I attend conferences and seminars as a UCANR representative and conduct book sales. I also use multiple social media platforms to market UCANR’s publications as well.

This is just a handful of the things I do as the Marketing Specialist and Social Media Coordinator at the University of California, Agriculture and Natural Resources department. Take a look at my cover letter and resume to learn a little more about me. 

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Kubota Tractor Corporation and California Raisins

kubotaBoth Kubota Tractor Corporation and California Raisins own the rights to the creative material on their social media accounts. So, if you would like to see the creative work I have done for them, please inquire within.

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