Over two years of conferences

These are my name badges from some of the events I have either been an exhibitor at or an attendee of in the last two years. My jobs at these events usually involved two out of these three things: 1)conducting sales of UC ANR’s publications, 2) representing UC ANR by answering any questions from attendants or providing them with the contact information of someone within UC ANR with more specific knowledge, handing out informational brochures or promotional items, etc., and 3) posting social media content for UC ANR, using conference hashtags in original posts, live Tweeting about the conference or UC ANR speakers at the conference, using Periscope or Facebook Live to broadcast live events from the conference onto social media, etc.

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In the collage below you can see some photos of me in a conference setting. Please note that the photos where I’m staring at my phone, I’m actually posting on UC ANR’s social media accounts about speakers or events at the conference. The photos on the right are of me representing UC ANR or handing out informational materials, and the bottom right photo actually captured a conversation at the 2016 California Ag Day at the Capitol conference between Raley’s CEO and Owner Michael Teel and I, where I supplied him with some verbal and printed information about UC ANR’s statewide reach and organizational programs.

Tyler SM Booths

This is a screenshot of Raley’s Twitter account retweeting our post about Michael Teel stopping by our booth.

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Social Media Stats from California Ag Day at the Capitol (2016 & 2017)

Wednesday, March 16, 2016

  • 10,460 organic Twitter Impressions

Wednesday, March 22, 2017

  • 29,130 organic Twitter Impressions
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Content Samples (One Page)

Here’s a brief overview of some of my content in my professional portfolio, along with links that go directly to the work itself (housed on this site). This document was more or less created with the intent of attaching to job applications or for recruiters. Just click on the image below. Enjoy!

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UC ANR Social Media Toolkit and Public Awareness Campaign

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As a contributing member of the Strategic Communications Team for the University of California’s Division of Agriculture and Natural Resources, I was in charge of creating a public awareness campaign using the UCANR social media accounts to promote a new promotional video explaining what UCANR is and what it does in California.

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Examples of Email Marketing

Part of my job for the University of California’s Department of Agriculture and Natural Resources is marketing their digital and printed publications. You can see all of their publications here. Every month we offer sales on selected books and I create the emails in Constant Contact to go out to our different email lists, along with social media posts to our following. Along with the copy, I also created the original graphics. Click on the examples below to see some of my email marketing content (each links to a .pdf of the actual email). Some of them are special sales, like the one with the cave image was for an April Fool’s Day joke, but most of them were for general sales.

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May 2017

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April 2017

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Amond vs Almond: a California Colloquialism in a Nutshell

Ever since I moved to Ripon when I was 13, I came into contact with people who called almonds “AHmonds,” without the L.

Countless arguments with friends rarely yielded any substantial reason for the specific pronunciation, other than the old almond grower’s joke “It’s an ‘almond’ in the tree and an ‘amond’ on the ground because it got the L shaken out of it!” Someone finally told me that the pronunciation was in the dictionary, so I went and found one (ready to call bullshit on them) and sure enough they were right. BOTH pronunciations were listed under the word “ALMOND.”

Then I moved to Chico for college and went to work as a student laborer at the Chico State Farm, which has about 70 acres of almonds, and I found out that they said “amond” up there too! My knack for history started kicking in and hypotheses started forming in my head.

A few years later I got a job working for the UC’s division of Agriculture and Natural Resources, which has a treasure trove of information on all things involving California’s hundreds of agricultural crops, including almonds.

So I figured, what the hell, I’ll see if I can solve the mystery in my spare time. I contacted some of UCANR’s almond advisors and interviewed them on their knowledge of where people say amond and almond in California. I built a survey and a website to house it, along with a backstory of my hypothesis (and other people have actually come to a similar conclusion as mine by the way), along with an interactive map with data points from the survey. So you can actually visualize where people say almond and amond in California. Super nerdy but this thing has been bugging me for over a decade now.

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Almond Pronunciation Survey Results

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Chico State Farm

I came across this old edition of The Harvest, CSU Chico’s College of Agriculture Magazine, in my files a few weeks ago, so I thought I’d throw it on here. This issue from 2012 highlights the new additions to the Chico State Farm staff, including myself! It’s pretty cool my name is on the same page as Temple Grandin‘s too. Click the link below to read the whole magazine.

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FREEMASONRY SET FREE

This is a freelance article I wrote for the November/December issue of California Freemason Magazine, which goes to around 65,000 print subscribers and 114,000 digital subscribers. To see the online article, CLICK HERE!

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DECIPHERING THE CONNECTIONS BETWEEN PRINCE HALL MASONRY AND THE UNDERGROUND RAILROAD By Tyler Ash

For nearly 200 years, the Underground Railroad has been an elusive, almost mythical aspect of American history, shaping the way we view the cultural and sociopolitical landscapes of the American psyche during the 1800s. A key question continues to elude historians: How did such a large network of people help nearly 100,000 slaves gain freedom while still maintaining a secretive, almost clandestine, status? One fascinating insight may be found by studying some of the leading Prince Hall Masons in Boston during the pre-Civil War period through the post-Reconstruction era. As the sediment of time is gradually lifted from the artifacts of historical truth, researchers are rediscovering fundamental relationships between key conductors of the Underground Railroad and leaders of Prince Hall Freemasonry.

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