Category Archives: Agriculture

How-to Craft an Engaging Facebook Post for the UC Master Gardener Program

Part of my role as UC ANR’s Social Media Coordinator is training our communicators on social media best practices. This is an episode of the UC Master Gardener Program’s Brown Bag Training Webinar Series, where I was asked to teach … Continue reading

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Agri-Pulse Articles

Since March of 2018, I have written a handful of freelance articles on California and Western agricultural news for Agri-Pulse, a DC-based news organization that informs readers of the most up-to-date agricultural and rural policy decisions being made in Washington, D.C. and examine … Continue reading

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John Bidwell: The Life & Legacy of a California Pioneer

  This is a teaser for a documentary film I’m directing about the life of John Bidwell, a remarkable figure in 19th century America. Bidwell was integral to California’s history, but has since faded from recent memory. His incredible story is … Continue reading

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Over two years of conferences

These are my name badges from some of the events I have either been an exhibitor at or an attendee of in the last two years. My jobs at these events usually involved two out of these three things: 1)conducting … Continue reading

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UC ANR Social Media Toolkit and Public Awareness Campaign

As a contributing member of the Strategic Communications Team for the University of California’s Division of Agriculture and Natural Resources, I was in charge of creating a public awareness campaign using the UCANR social media accounts to promote a new … Continue reading

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Examples of Email Marketing

Part of my job for the University of California’s Department of Agriculture and Natural Resources is marketing their digital and printed publications. You can see all of their publications here. Every month we offer sales on selected books and I … Continue reading

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Amond vs Almond: a California Colloquialism in a Nutshell

Early California immigrant almond farmers, who were predominantly European, settled in pockets according to their ethnicity/family/friends. They used their native word for almond until they began speaking more English. Some of the farmers may have kept their native word, or combined it with the English “almond” to create a slang word for it. Continue reading

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